When people come across the term convert to vector art, they get confused. It is totally understandable when introduced to a new term, the meaning and purpose are unclear. Vector art holds great value in the advertising world. But, to understand why your business needs it, you must be familiar with it. In this blog we will try to elaborate about how and why it is essential for your business growth.
What is Vector Art
A vector is a combination of points mathematically aligned to form shapes and lines. Using different vector elements to create an art, we get vector art. When completed, it forms an image that does not lose quality and resolution upon resizing. We will not discuss the formation of these mathematical models and the way they work. Instead of spinning our heads with mathematical formulas, we dig into its application and why it is a superior graphical illustration.
Today, the custom printing industry revolves around art created in vectors. It allows printing machines to produce clear images in all possible sizes. The result is so clear, one cannot differentiate if it is a real image or a graphical creation. To be precise, our primary focus is the reason of adoption of vectors by the custom printing industry. But before we get into that, let us discuss briefly the evolution of a vector and its uses today.
Evolution of Vector Art
The purpose of vectors has never been the same as used today. In the beginning they were in use by the military and the civil aviation for air traffic control purpose. In 1960, a software named sketchpad came to surface and introduced the world to vectors in design and graphics. During the initial launch, the file saved was too huge to handle. It proved a major hinderance in adoption for commercial purposes. The cost incurred was too high for a small or medium business.
As a matter of fact, raster images, better known as bit map gained popularity. For years bit maps got used commercially. It was easy to store and transfer images due to their small size used on disks. With the advancement of computer technology vector size became an insignificant matter. Printing price of a vector is less as compared to a raster. With better storage options and cost efficiency, a new world of opportunities came forth.
Scalable Vector Art
One of the best reasons to choose vector art is its scalability. In fact, it is the only reason it seeped into the custom printing industry. Today it is impossible to obtain a print in custom sizes without knowing how to convert raster to vector art. Compared to a raster image, A vector’s scalability is by far unmatched making it the only choice for custom printing.
A raster image is a composition of minute bits containing image data. When the image is resized, it can only adjust to a limit which is usually not enough for custom printing. Upon further resizing it becomes distorted and the image gets pixelated making it blurry and jagged. After pixilation the image cannot be mended to its original form. Thus, it becomes unusable and if the master copy is still intact, the image can be destroyed beyond repair.
Raster images cannot be easily rescaled without affecting the elements it is made up of. For custom printing bitmaps are not the ideal choice and that is why vectors gained popularity. Since altering the size is not an issue and neither the size is beyond the disk capacity, vectors came forth as a perfect alternative to raster. Thus, we can agree upon the fact that when you are considering custom printing, a workable solution is to take a raster image and convert it to a vector form.
Uses of Vector Art
As it became evident that vectors are highly scalable, their use skyrocketed in the printing industry. Soon there emerged graphic designers ready to convert an image to a vector format. The availability of scalable images gave birth to many new creative ideas that were never implemented by the advertising industry in the past. Soon our surroundings popped up with billboards and then came in the huge printed banners with wide visibility.
From pamphlets, flyers, billboards, and catalogues, next came in apparel, mug, keychains, and stationery printing. The graphical image once created need constant resizing without compromising quality to appear on such items. This is where a vector proved its worth and a bit map image failed miserably. Therefore, when it comes to printing in uncommon sizes, a raster image goes through the conversion process.
Absolute Digitizing is a well-seasoned company having decades of experience to convert raster images to vector art. It houses a team of expert graphic designers capable of creating amazing artwork that meets your business needs. Your business logo can easily transform into a vector by one of our experts without compromising quality. You can connect with us and have your image converted within no time because we deliver within 24 hours.
Using Vector Art in Apparel Industry
Inarguably the apparel industry uses vector art services more than any other industry. The designs we see printed on shirts, t-shirts, jackets and other apparel are all due to vectorization. Fashion designers have their artwork sent to a team of graphic designers who cerate vectors of them. The file is sent to the printing department which makes it appear in the right place on a garment. Due to the everchanging designs, hundreds of vectors are produced on a daily basis.
During custom garment printing the raster image undergoes vectorization. The same image made of bits is now transformed into lines, shapes and curves. The two-dimensional raster images become a two-dimensional vector artwork after the process. It takes place within specially designed software known as CorelDraw and Adobe Illustrator. Using these, highly skilled graphic designers begin tracing each design marking every pixel to convert to vector art. The most popular format of a vector file is EPS and SVG. When you order a file for conversion, the graphic designer can send you a file of other required formats too. Get a quote for Vector Conversion now!